DENIM – an icon of youth_seminar (Heidelberg University)

A seminar I’m giving about DENIM, YOUTH CULTURE and SUSTAINABILITY,
using JEANS as an iconic phenomenon to zoom in from different scientific perspectives:

_textile production methods & processes / from raw cotton to denim fabric and garment production.
_fashion theory & sociology / why & how trends appear and evolve.
_fashion history / origin & development of youth culture and their appropriation of Jeans.
_fashion marketing & branding / denim brands: what & how they communicate to customers.
_sustainability / Jeans & new design thinking, production methods and labels.