CSR-campaign PAPER BAG for Tally WeiJl (Basel)

CSR-campaign PAPER BAG for Tally WeiJl (Basel)

Paperbag

PROJECT MANAGEMENT of the national CSR-campaign paper bag
in collaboration with Aids-Hilfe Schweiz
(08/2009 – 06/2010)

_ development of a campaign homepage & blog
_ content creation (texts & visuals) and maintenance via CMS
_ copy-editing of all texts
_ coordination with external agencies for translations of all texts (English/French/Italian)
_ development of POS (point-of-sale) marketing materials
_ development of a comic for HIV-prevention as give-away for all national POS