concept & development of a COMPANY PROFILE (print) as Coordinator Visual Communication for the fashion brand Tally Weil (05/2010, Basel/Switzerland) _translation of the main brand value of sexyness into a young and fresh brochure concept,...
ART DIRECTION of the Corporate Magazine TALLYmag (No. 03/2010, in German/English/Italian/French) as Coordinator Visual Communication for Tally Weil (Switzerland) _concept & coordination of all articles (visuals & texts) _production of fashion & product shootings _copy-editing of...
A project for the international accessory brand I AM, to relaunch their existing brand homepage and turn it into a trendy Corporate Fashion Blog (in 6 languages). My responsibilities were: _project coordination with external...
author: Dominique Saal / Fashion Blogger published : 1st of February 2011 at RED-TAB.COM, heading: Originals ...
I heart IVY_ kit DIY - interieur decoration-kit an experimental approach in developing promotional marketing material & give-aways: playing with the motif of IVY, a symbol for friendship and social bonds. The heart-shaped form of...
Assistant Trend Coordinator / Trend Team Heimtextil 2009 Messe Frankfurt GmbH 3 months project (internship) responsibilities: _ supporting Heimtextil in realizing the Heimtextil Trendforum 2009 in close collaboration with Stijlinstituut Amsterdam creative project coordination between Heimtextil & Stijlinstituut...
VANITAS_21 - a Trend Book concept Master of Arts_Thesis (07/2009) A visual volume celebrating The Fragile Beauty of Life & a quest for the vanitas motifs of today Welcome to vanitas_21, - a volume full of inspirations to ignite...
PROJECT MANAGEMENT of the national CSR-campaign paper bag in collaboration with Aids-Hilfe Schweiz (08/2009 - 06/2010) _ development of a campaign homepage & blog _ content creation (texts & visuals) and maintenance via CMS _ copy-editing of...